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1) Background and Role @ USTACO
Paula McClain, has joined USTA Colorado as its new
Director of Marketing and Diversity. “In my new role,
my envisioned goal is to bring my experience to advance the brand identity and increase the
visibility of USTA Colorado . In order to actualize the mission to grow tennis in Colorado , all
segments of the population will be targeted, along with a commitment to be inclusive to people of
all diverse cultural backgrounds and underserved communities. The tennis experience provides fun
and discipline for both young and old,” she says.
Paula's first leadership experience came as a National Champion in track & field as a seminal
member of the Colorado Flyers Track Club, one of the top ranked track clubs in America . Paula
moved on to be a standout on the women’s track team at the University of Colorado at Boulder .
“Competitive sports gave me the opportunity early on to know the value of developing personal
goals and achieving those goals,” she said. “Through sports, my self-esteem and confidence were
developed creating a foundation to excel in my professional career.”
Paula has more than 20 years of marketing experience in branding, strategic planning, creative
direction, media campaigns, as well as public relations, promotions and special events in multiple
industries, including high-tech, telecommunications, cable, government and nonprofit organizations.
This past summer, Paula headed up the Colorado C3 Roundtable, a nonpartisan, nonprofit
coalition of civic engagement organizations. She has been the senior partner with RNR Design
Group working on multi-tactical branding campaigns. Exploring her entrepreneurial spirit, Paula
was one of the founders of 9711 CreativeWorks LLC, which produced award winning
independent films, receiving credits as associate producer and location manager.
Paula's credentials include time at the Colorado Office of Economic Development and
International Trade, where her project received the Colorado Chapter, International Association
of Business Communicators (IABC) Bronze Quill Award, and at Starz Entertainment, where
several of the campaigns she worked on won national awards, including the Beacon Award, the
NAACP Image Award and the National Association of Multi-Ethnicity in Communications
(NAMIC) Excellence Award.
Paula also spent 12 years at Apple Computer, helping launch the Macintosh computer and
Macworld Expo, an event with nearly 50,000 attendees annually. Paula has been actively involved
in the community, serving on various boards, including the Denver Center for Crime Victims,
Single Mothers of Color and the San Jose Repertory Theater while living in the San Francisco Bay
Area.
Currently, she is on the board of the Shaka Franklin Youth Foundation, a nonprofit addressing the
serious problem of youth suicide. She recently received her second appointment by Mayor John
Hickenlooper to the Denver African American Commission, charged with advising the Mayor on
issues and concerns that impact the African American community.
A native of Denver , Paula received her undergraduate degree in Journalism from CU Boulder and
a MBA in Marketing from the University of Phoenix .
2) Your view of Asian tennis community
The passion for tennis in the Asian community is awesome! I would love for USTA Colorado to
make a stronger connection with the Asian tennis community for many reasons including: to share
your stories about your love of the sport; to learn more about how tennis is making a difference in
the Asian community; and to enhance our understanding about the Asian culture. For my first
international trip, I had the opportunity to visit Singapore , Kuala Lumpur and Hong Kong . It was
a life changing experience to visit such diverse cultures. I had the great fortunate to also visit
Osaka and Kyoto in Japan . I learned that a smile is universal!
3) Your working relationship with Hai and CATA.
Hai Ho is a major contributor to USTA Colorado as an advocate of tennis and the Asian
community in his roles on the Board of Directors and the Diversity Oversight Committee. His
input is highly valued.
4) Your recommendation to Asian players.
Share your passion for the game and reach out to others. The social aspect of the sport provides
a forum for cultural exchange, which allows everyone to gain different perspectives through the
sport. At USTA Colorado ; we are excited to celebrate the various rich cultural backgrounds in
Colorado through tennis. It’s Time to Play!
Paula McClain, has joined USTA Colorado as its new
Director of Marketing and Diversity. “In my new role,
my envisioned goal is to bring my experience to advance the brand identity and increase the
visibility of USTA Colorado . In order to actualize the mission to grow tennis in Colorado , all
segments of the population will be targeted, along with a commitment to be inclusive to people of
all diverse cultural backgrounds and underserved communities. The tennis experience provides fun
and discipline for both young and old,” she says.
Paula's first leadership experience came as a National Champion in track & field as a seminal
member of the Colorado Flyers Track Club, one of the top ranked track clubs in America . Paula
moved on to be a standout on the women’s track team at the University of Colorado at Boulder .
“Competitive sports gave me the opportunity early on to know the value of developing personal
goals and achieving those goals,” she said. “Through sports, my self-esteem and confidence were
developed creating a foundation to excel in my professional career.”
Paula has more than 20 years of marketing experience in branding, strategic planning, creative
direction, media campaigns, as well as public relations, promotions and special events in multiple
industries, including high-tech, telecommunications, cable, government and nonprofit organizations.
This past summer, Paula headed up the Colorado C3 Roundtable, a nonpartisan, nonprofit
coalition of civic engagement organizations. She has been the senior partner with RNR Design
Group working on multi-tactical branding campaigns. Exploring her entrepreneurial spirit, Paula
was one of the founders of 9711 CreativeWorks LLC, which produced award winning
independent films, receiving credits as associate producer and location manager.
Paula's credentials include time at the Colorado Office of Economic Development and
International Trade, where her project received the Colorado Chapter, International Association
of Business Communicators (IABC) Bronze Quill Award, and at Starz Entertainment, where
several of the campaigns she worked on won national awards, including the Beacon Award, the
NAACP Image Award and the National Association of Multi-Ethnicity in Communications
(NAMIC) Excellence Award.
Paula also spent 12 years at Apple Computer, helping launch the Macintosh computer and
Macworld Expo, an event with nearly 50,000 attendees annually. Paula has been actively involved
in the community, serving on various boards, including the Denver Center for Crime Victims,
Single Mothers of Color and the San Jose Repertory Theater while living in the San Francisco Bay
Area.
Currently, she is on the board of the Shaka Franklin Youth Foundation, a nonprofit addressing the
serious problem of youth suicide. She recently received her second appointment by Mayor John
Hickenlooper to the Denver African American Commission, charged with advising the Mayor on
issues and concerns that impact the African American community.
A native of Denver , Paula received her undergraduate degree in Journalism from CU Boulder and
a MBA in Marketing from the University of Phoenix .
2) Your view of Asian tennis community
The passion for tennis in the Asian community is awesome! I would love for USTA Colorado to
make a stronger connection with the Asian tennis community for many reasons including: to share
your stories about your love of the sport; to learn more about how tennis is making a difference in
the Asian community; and to enhance our understanding about the Asian culture. For my first
international trip, I had the opportunity to visit Singapore , Kuala Lumpur and Hong Kong . It was
a life changing experience to visit such diverse cultures. I had the great fortunate to also visit
Osaka and Kyoto in Japan . I learned that a smile is universal!
3) Your working relationship with Hai and CATA.
Hai Ho is a major contributor to USTA Colorado as an advocate of tennis and the Asian
community in his roles on the Board of Directors and the Diversity Oversight Committee. His
input is highly valued.
4) Your recommendation to Asian players.
Share your passion for the game and reach out to others. The social aspect of the sport provides
a forum for cultural exchange, which allows everyone to gain different perspectives through the
sport. At USTA Colorado ; we are excited to celebrate the various rich cultural backgrounds in
Colorado through tennis. It’s Time to Play!
Paula McClain,
Marketing and Diversity Director,
USTA, Colorado
Marketing and Diversity Director,
USTA, Colorado